During a career in advertising and public relations, I've worked with many videographers. Anyone with an iPhone can shoot video. A top-level pro will consider the story that needs to be told, collaborate on how to tell it, possess the technical expertise and equipment to shoot it, scout locations before shooting, and, during a shoot, leave room and time for inspiration. Yet little of that matters without investing hours in skilled editing, and incorporating sound effects and music. In addition, a top pro will listen to client requests for tweaks and changes. Adil is among the very best I've encountered. Their work leaves me speechless.